Factors affecting Consumer Purchase Behavior in online shopping website
نویسندگان
چکیده
منابع مشابه
a framework for identifying and prioritizing factors affecting customers’ online shopping behavior in iran
the purpose of this study is identifying effective factors which make customers shop online in iran and investigating the importance of discovered factors in online customers’ decision. in the identifying phase, to discover the factors affecting online shopping behavior of customers in iran, the derived reference model summarizing antecedents of online shopping proposed by change et al. was us...
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ژورنال
عنوان ژورنال: Business and Entrepreneurial Review
سال: 2016
ISSN: 2252-4614,0853-9189
DOI: 10.25105/ber.v7i1.1183